Lets be honest, there are some bogus wine and spirits competitions out there. Some literally seem to give everyone a prize just for showing up. This competition seems pretty legit though. Look at the info I got from the press release and judge for yourself. All I can say is that I’ll be paying attention to the results from this one. What do you think?
COMPETITION OVERVIEW:
The competition is open to any international winery whose products are commercially available in their country of origin.
All wines are judged by a group of TRUE key trade targets – wine focused buyers, restaurant & bar sommeliers, retail stores owners/buyers, restaurant & bar owners, distributors & importers, etc… Unlike other competitions, these expert TRADE ONLY judges and their opinions make an immediate impact and have the ability to directly influence sales and a brand’s bottom line.
The panelists of trade volunteer judges are not involved for publicity or for their industry position as critics or members of the press. They are the decision makers, experts and willing supporters of the craft who have an authentic understanding of the business of buying and selling wine.
Each product category has a sub category for pricing. Therefore, a wine will be judged in its category along with other wines in the same price range. Each category will have its own pricing levels and details are listed on the submission form. For example, a $15 Cabernet will be judged against a $20 Cabernet and not a $45 Cabernet. The judges will also know the set retail price of the wine beforehand they taste and rate.
We are including a “Kosher Wine Section” which is a new section in the 2012 NYIWC. Kosher Wineries have the opportunity to submit their wines to be judged in the regular or the Kosher Wine section that utilizes the same wine categories in the competition. Trade buyers with experience in Kosher Wines will specifically be judging the Kosher Wines.
Wines will be rated on a set of criteria including appearance, aroma, taste, mouthfeel and finish.
Upon completion of the tastings, panelists will confer and decide which samples are award worthy.
Award levels are Double Gold, Gold, Silver, and Bronze.- Double Gold: Phenomenal Product for Buyers- Gold: Buyers “Love” It- Silver: Buyers “Like” It- Bronze: Buyers will purchase it
Double Gold award winners will be re-tasted by all panelists to establish which brands may be eligible to receive a ‘Best of Category’ endorsement in their pricing category.
While other recognized competitions prize up to 85% of entrants, the discerning panel and ethos of the NYIWC is to award the brands that are most deserving and not everyone that enters the competition. Last year, the NYIWC awarded less than 50% of its entrants.
DEADLINE FOR ENTRY:
The deadline for receipt of entry is April 30th, 2012 FOR MORE INFORMATION:Visit us http://www.nyiwinecompetition.com/