Those of you who know me well know I’m generally not a big fan of vodka. As it is, the vodka market is filled with “craft” vodkas that are just neutral grain spirit cut with water, repackaged and sold to consumers for $30+ (there are a few great exceptions to this, Dry Fly and Finger Lakes Distilling’s offerings being among the best real craft vodkas) and the flavored vodka category has reached the point of utter ridiculousness. Does the world really need bubblegum flavored vodka or whipped cream vodka? Perhaps it does, but I’m not likely to waste my time or efforts finding out.
And then there is Absolut A veritable classic in the world of vodka, Absolut has a clean, silky flavor profile that has made it a bar staple around the world. And their flavors are spot on and authentic. Want a citron flavored vodka? Why on earth would you reach for anything but Absolut Citron? Sure, there are other brands out there, but Absolut created the citron vodka category and its got a clean, authentic taste that few citron vodkas have. I find so many of them take on a certain chemical taste that is, well, less than appealing. Anyway, I digress but the point is that Absolut’s flavors are possibly the best within the vodka category. And then there are their limited edition, city inspired flavors. Today marks the launch of Absolut SF, an intriguing blend of grape, dragonfruit and papaya that seems sure to be a hit. Following on the heels of the highly regarded and much coveted Absolut Brooklyn (a ginger, red apple vodka that happens to be one of the only 3 bottles of vodka in my house), Absolut SF is also expressing its love for the city by the bay by donating $50,000 to Habitat for Humanity to support affordable, green housing in the SF metro area.
If you are a SF resident, Absolut is asking “Whats Your Absolut SF?”, or what makes your neighborhood in the city the best? The winning neighborhood will have a mural created in its honor and some other cool recognition opportunities. I think its a cool concept given the diverse neighborhoods of SF and I’m quite curious to see which neighborhood wins.
Fans looking for more info can check out the Absolut SF Facebook page at www.facebook.com/ABSOLUT for more information or pick up a bottle of Absolut SF and try some of these Absolut SF Signature cocktails at home.
ABSOLUT® SF COLLINS
2 Parts ABSOLUT SF
1 Part Simple Syrup
¾ Part Fresh Lemon Juice
Combine ABSOLUT SF, simple syrup and lemon juice into a mixing glass. Shake and strain into a Collins glass filled with ice. Top with soda. Garnish with a lemon slice.
ABSOLUT® SF FOGHORN
1 ½ Parts ABSOLUT SF
3 Parts Grapefruit Juice
Build over ice in a rocks glass. Garnish with a lime wedge.
ABSOLUT® SF WILD PARROT
1 ½ Parts ABSOLUT SF
½ part SOHO® Lychee Liqueur
1/2 Part Fresh Lime Juice
1/4 Part Simple Syrup
2 Parts Cranberry Juice
Combine ABSOLUT SF, SOHO Lychee Liqueur, simple syrup and cranberry juice over ice in a mixing glass. Shake and strain into a highball glass filled with ice. Top with soda. Garnish with mint and a slice of lime.
By the way, Absolut SF is available in bars, restaurants, nightclubs and liquor stores around the country now. Be sure to let me know what you think.